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  • 14 Feb 2019 10:22 AM | Denise Downing (Administrator)

    To coincide with Black History Month, members of the Temple University chapter of the Public Relations Student Society of America (PRSSA) are launching a campaign from February 11 to March 11 to educate both students and educators in the Klein College of Media and Communication about the unfulfilled diversity and inclusion opportunity in the PR field.  Read the full post at pprablog.com.

  • 6 Feb 2019 1:24 PM | Denise Downing (Administrator)

    The communications industry is no stranger to ethical dilemmas. Communications professionals are trying to push out positive content about their clients, but would they be okay with completely misleading and taking advantage of consumers? Gabby Llopiz of Buchanan Public Relations notes the importance of practicing PR with integrity. Read the full post at pprablog.com.

  • 29 Jan 2019 10:54 AM | Denise Downing (Administrator)

    Journalists need the assistance of public relations pros to discover stories and create fresh content. Andy Stettler of Devine + Partners offers ways journalists and media relations pros can develop a truly valuable relationship. Read the full post at pprablog.com.

  • 24 Jan 2019 4:23 PM | Denise Downing (Administrator)

    Melissa Fordyce of Presby’s Inspired Life Community Support Center highlights PPRA’s recent panel discussion on the role diversity plays in shaping our news outlets and messaging.  Read the full post at pprablog.com

  • 15 Jan 2019 11:06 AM | Denise Downing (Administrator)

    Media databases do have some value, particularly for researching regional or international media outlets. However, they should be a communications professional’s first, not the only, stop in their media pitching research. Sarah Larson of Furia Rubel Communications explains why contact information alone will not get you past the first gauntlet: actually getting in touch with a journalist. Read the full post at pprablog.com.

  • 10 Jan 2019 9:49 AM | Denise Downing (Administrator)

    When it comes to telling your story, one of the most overlooked – or under-appreciated – opportunities is the classic personnel announcement. SPRYTE Communications says it’s important to tell the world about the exciting new developments taking place and the new people that are joining your organization. Read the full post at pprablog.com.

  • 21 Nov 2018 9:47 AM | Denise Downing (Administrator)

    When two companies merge, or one is acquired by another, the immediate reaction from many stakeholders is trepidation. Kirk Dorn from Ceisler Media offers tips on effectively communicating ways to reassure everyone involved that the changes will ultimately be beneficial for the future of the company, its investors, its workers, and its customers. Read the full post at pprablog.com.

  • 1 Nov 2018 12:12 PM | Denise Downing (Administrator)

    On Tuesday, October 30, the PPRA invited six panelists to discuss the fast-changing field of working with social influencers. Some panelists work with influencers daily, while others are influencers themselves who shed light on best practices. Read the full post on pprablog.com.

  • 26 Oct 2018 10:02 AM | Denise Downing (Administrator)

    Providing feedback is a key part in mentoring a team member to produce the kind of work that you, your company, and clients expect. In this week’s Member Blog Spotlight, Maven Communications provides tips for managers to consider when providing feedback/mentorship to interns and junior level staff. Read the full post at pprablog.com

  • 17 Oct 2018 2:22 PM | Denise Downing (Administrator)

    Aligning yourself with key personnel not only provides insight into what works for your target audience, it creates valuable opportunities to access and leverage the large following of these major brands through influencer campaigns. In this week’s Member Blog Spotlight, Skai Blue Media provides five steps for a successful influencer campaign. Read the full post at pprablog.com

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